Apple is planning something big. The company has never spent so much money on Research & Development in the last few months: a strong indication that completely new products are coming.
Apple R & D Reaches New Record
Although Apple always does its best to keep new products secret, information almost always leaks out prematurely. This information comes from analysts, sources from Apple itself or patents submitted by the company.
Above Avalon discovered a new way to see what the company from Cupertino is doing behind the scenes. They charted the costs that Apple spends on Research & Development every year and quarterly; the branch of the company that conducts research into new products and services.
Before a new product is on the shelves, it must be extensively tested on all kinds of factors. Is the housing sturdy enough, are there no hazards for consumers and in what situations is the product used? Only when there is a good answer to all these questions can the product be prepared for sale.
Especially when we look on a quarterly basis, it is good to see that Apple has spent huge amounts on R & D since the third quarter of 2017. If you put this peak next to other peaks in the past, it is no different that Apple is working on something completely new.
We saw a similar (but smaller) peak when Apple researched the first Apple Watch and when the company used Project Titan to tinker with a self-driving car. At the moment, even that $ 500 million issue is fading with the amount that Apple has been spending on R & D since the beginning of this year. Since the first quarter of 2018, this cost item has passed the $ 700 million.
A Big Announcement Coming Up
That the total number increases every year is not crazy; Apple has more and more products that need to be checked. Yet, according to the researchers, the enormous increase clearly points to two things we have heard rumors of before: a private TV service from Apple and the development of Augmented Reality glasses . Especially the latter would ask “gigantic” amounts for this research. Not surprising, of course, since Apple enters a completely new product category for the first time.
Both the TV service and the AR glasses have often passed by in recent months in rumors, but this research shows irrefutably that Apple is actually doing research. Such large amounts are only issued if the company is engaged in a new product that is separate from everything that you can find in an Apple Store. Will undoubtedly be prosecuted.